While video is a great investment and one of the best ways in which you can connect with your customers, it can also be an expensive proposition.  When you factor in all of the expenses that go into a day of shooting between the gear and labor the costs can really add up.  Depending on your production there are a few things you can do to stretch your budget and get a bit more content out of that video shoot that can be used in many areas beyond what the initial shoot is planned for.

Behind the Scenes Footage and Photos:

Behind the scenes footage can be great content for use on social media and can bring your audience closer to your brand.  Giving them the feeling of being in the know and a part of what you are building can help them further connect and invest more in what you are trying to accomplish.  This can simply be behind the scenes photos, a day in the life with interviews and can be used to talk about the product or to tease the release of the video.  The sky really is the limit when it comes to this, just be aware of what the goal is with the content pieces and be sure it adds to what you are trying to accomplish.

Get Multiple Videos from One Video Shoot:

Typically people will set out to create a video and fill a single need.  So they gather the crews and bring in their people for interviews and at the end of the shoot they get back a single video.  While there is nothing wrong with this and for some scenarios it may be the best course of action, however with some marketing budgets they may feel the need to find a way to stretch the video shoot.  The best way you can do that is to figure out how you can get multiple content pieces out of a single video shoot.  Perhaps you are doing a video in support of a campaign you are doing, you may do interviews or read scripts for the main video but to get the most out of the video shoot think of other short content pieces you can get from each interview.  For instance you can ask questions about the campaign that would make for good short content pieces to be used for social media.

There are so many ways of stretching the budget of a video shoot so get creative and see how far you can stretch it.  It may take some outside the box thinking depending on your project but it will be worth it in the end.